Shopping Cart

Your cart is empty

Continue Shopping

Brian Lorence

I hail from:
Sunny Pittsburgh, PA

But I am most at home:
Riding my bike or skiing and exploring with my family.

I pay my bills by:
Building and energizing retail and adventure brands at Agency 1903.

I never leave home without:
Water, Wallet and Drifter Jeans - Seriously, I have several pair and I’m often asked if I wear the same jeans everyday. Maybe I do, you’re not the boss of me ;)

My three favorite pieces of Kitsbow kit are:
The Front Range Merino Sweatshirt, Drifter Jean and the classic Softshell A/M Short.

I love them because:
All three are so freaking comfortable and withstand daily abuse. My Softshell A/M shorts are now over 5 years old and they still look like new and fit better than any other garment I own.

You see this scar? I got this when I:
When I was 16 a total stranger stabbed me in the face. You should see the other guy...

The closest I ever came to dying was:
I misjudged a route skiing the backcountry in Montana and nearly sent a 14 million foot cliff (maybe 80’) that would have put me into a pile of boulders. Thankfully I was able to arrest myself right before I went airborne. Walking myself to a safe route out also felt like a near death experience because the snow was so damn deep.

The closest I’ve been to complete and profound enlightenment was:
Each and every time I find myself in the high alpine.

My favorite place to ride (that I am willing to tell you about) is:
The trails near the Squamish Gondola… maybe or maybe not on or behind the granite chief.

My favorite secret spot is:
Well it wouldn’t be a secret if I told you, right? Let’s put it this way, you’ve probably seen these trails in at least 2 videos. Even in the videos there are no hints as to where these trails are. If you really want to know, just text Brandon Semenuk, I’m sure he’ll tell you.

If I ever won an Oscar, my 10-word speech would go like this:
I’m so unprepared for this, I’m not even in the film industry!

Lastly, shout out to:
Always my wife and kids for being so rad, but also to Scot Nicol for being an inspiration to me in many obscure and fun ways.

Just, he’ll tell you why.