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Brian Lorence

I hail from:
Sunny Pittsburgh, PA

But I am most at home:
Riding my bike or skiing and exploring with my family.

I pay my bills by:
Building and energizing retail and adventure brands at Agency 1903.

I never leave home without:
Water, Wallet and Drifter Jeans - Seriously, I have several pair and I’m often asked if I wear the same jeans everyday. Maybe I do, you’re not the boss of me ;)

My three favorite pieces of Kitsbow kit are:
The Front Range Merino Sweatshirt, Drifter Jean and the classic Softshell A/M Short.

I love them because:
All three are so freaking comfortable and withstand daily abuse. My Softshell A/M shorts are now over 5 years old and they still look like new and fit better than any other garment I own.

You see this scar? I got this when I:
When I was 16 a total stranger stabbed me in the face. You should see the other guy...

The closest I ever came to dying was:
I misjudged a route skiing the backcountry in Montana and nearly sent a 14 million foot cliff (maybe 80’) that would have put me into a pile of boulders. Thankfully I was able to arrest myself right before I went airborne. Walking myself to a safe route out also felt like a near death experience because the snow was so damn deep.

The closest I’ve been to complete and profound enlightenment was:
Each and every time I find myself in the high alpine.

My favorite place to ride (that I am willing to tell you about) is:
The trails near the Squamish Gondola… maybe or maybe not on or behind the granite chief.

My favorite secret spot is:
Well it wouldn’t be a secret if I told you, right? Let’s put it this way, you’ve probably seen these trails in at least 2 videos. Even in the videos there are no hints as to where these trails are. If you really want to know, just text Brandon Semenuk, I’m sure he’ll tell you.

If I ever won an Oscar, my 10-word speech would go like this:
I’m so unprepared for this, I’m not even in the film industry!

Lastly, shout out to:
Always my wife and kids for being so rad, but also to Scot Nicol for being an inspiration to me in many obscure and fun ways.

Because:
Just AskChuck@IbisCycles.com, he’ll tell you why.