Make Dad Cool Again

by Nicholas Haig-Arack June 14, 2016

When we were still riding with training wheels, dad seemed like he was the coolest guy in the universe. But as time cycled on, the pedestal upon which we placed ol’ pop became tarnished. After all, a dad is just a man — a man who transformed, during our teenage years, from the coolest guy ever to just about the uncoolest guy we’d ever encountered.

Where did dads go wrong? For many of us, we can pinpoint the moment when we condemned our fathers to nerd status. It’s a common story: dad stuffed himself into a loud Lycra kit and confidently pushed off like a hairy bratwurst encased in neon; he hit his favorite route, then – God forbid – a coffee or beer and maybe even the local store for milk. We were mortified.

Screen Shot 2016-06-14 at 11.40.49 AM

Experiences like these are what led us at Kitsbow to consider the possibility that clothing designed for cycling didn’t have to be dorky. Neither did it have to hop on the coattails of the moto or surf worlds – it could be it’s own thing. For the past four years we’ve proven that mountain bike gear can be both technologically advanced, impeccably tailored, and represent in a style unique and appropriate to the sport. We’ve heard that several of our customers’ kids often try to pilfer their parents’ Kitsbow goods. If that’s not a mark of approval from a teenager, we don’t know what is.

So for this Father’s Day, don’t let dad be a schlub. Get him something that makes him look as cool as you think he really is. And to all the dads out there, from all the sons, daughters, mothers, and your fellow fathers here at Kitsbow: Happy Father’s Day.

PS: Dads, don’t be afraid to take matters into your own hands. The benefits may surprise you.

 

Screen Shot 2016-06-14 at 9.40.10 AM

PSA: http://www.newyorker.com/cartoons/a18932

 

 

The post Make Dad Cool Again appeared first on Kitsbow.




Nicholas Haig-Arack
Nicholas Haig-Arack

Author



Leave a comment

Comments will be approved before showing up.


Also in Journal

The Worst-Kept Secret in Squamish
The Worst-Kept Secret in Squamish

by Nicholas Haig-Arack September 15, 2017

So how did we end up in the shadow of the Stawamus Chief? Well, let’s just say that our new all-weather prototypes weren’t getting a proper field test in Northern California in mid-August.

Read More

Oakridge
Oakridge

by Lani Bruntz August 18, 2017

With the size and proliferation of mountain bike events growing every year, it’s always a treat to visit the quaint, slow-paced logging town of Oakridge for Mountain Bike Oregon. With a vast trail system complemented by an extensive network of old logging roads, Oakridge is best enjoyed with the help of shuttles. MBO offers all the shuttles you’d want, and way more.

Read More

The [Don't] Fall Collection
The [Don't] Fall Collection

by Nicholas Haig-Arack August 11, 2017

If you’ve managed to survive summer without any injuries, consider yourself lucky. Now it’s time to make a smart transition to cooler weather and unpredictable conditions. We’ve assembled a collection of versatile gear so you [don’t] fall into Autumn.

Read More

GET IN ON THE ACTION

Be the first to know about new products, great discounts, and where the Kitsbow Vanbassadors are headed next.