Shop Profile: Studio Velo – Mill Valley, CA

by Zach May 06, 2014

For the better part of the last year, the full Kitsbow All Mountain collection has been available at Studio Velo in Mill Valley. From day one, Studio Velo was a natural fit with Kitsbow, as they share our obsession with getting the most out of every pedal stroke on every ride. From their carefully curated product selection and highly personalized levels of service, to the exclusive ride vacations presented by the shop, Studio Velo is a true cycling clothing destination, and the epicenter around great riding culture in California. We’re lucky to have them here in our own backyard, and couldn’t be more proud to entrust them with our All Mountain collection.

Studio Velo is located in Mill Valley — a small town located just north of San Francisco with its roots steeped in mining and logging culture. Cradled at the base of Mount Tamalpais (or “Mt. Tam,” as it’s affectionately referred to by the locals), the town is blessed to be surrounded on all sides by amazing riding. To the immediate south lies Mt. Tamalpais State Park and the adjacent Golden Gate National Recreation Area, both with exceptionally scenic riding opportunities for road and mountain bikes alike. Or further to the north, riders can ascend the historic Railroad Grade trail to explore more of Mt. Tam and open a gateway to the phenomenal riding on farm byways and National Seashore roads found all over West Marin County. If you’re in the mood for some local exploration, some of the best Marin rides can be found on the shop’s Ride Page here.

But it’s not just the local riding opportunities and inherent native cycling culture that make SV great. The shop is also expertly managed by a trio of passionate cyclists — a dream team of sorts between the three founding partners. Founder Scott Penzarella, Fit Master Colin Beardsley, and Shop Manager Chris Reed are all experts in their own respective fields, enabling them to deliver the trifecta of cycling retail; the combination of great service and product selection to create a truly unique, and exceptional bike shop experience that is tailored for everyone who walks through the shop’s door.

Browse the aisles at SV and discover some of the most obsessive names in cycling — from the composite leaders at Cyfac and Guru, to the wizards of custom steel and titanium frames at Independent Fabrication. There’s something at Studio Velo for everyone to ride, only as long as they’re looking for the very best. That insistence on stocking only the very best, extends to SV’s apparel selection as well, and thereby inherently to Kitsbow. “Scott and the whole team at Studio Velo understand what we’re trying to do — which is to make exceptional mountain bike apparel,” says Kitsbow founder Zander Nosler. “They also seem to agree that anything worth doing at all, is worth doing exceptionally well, and this shows in the shop. Plus, it’s always felt like there’s a lot of easy synergy between our two businesses, and that makes for a great partnership.”

Click here for directions to the shop, or you can find it tucked away in the shadow of Mt. Tam at the terminus of Miller Avenue:

Studio Velo
31 Miller Ave.
Mill Valley, CA
94941

The post Shop Profile: Studio Velo – Mill Valley, CA appeared first on Kitsbow.




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