Kitsbow
Adventure...On us.
Community, Cloud Forests, and Coffee: Jeff Kendall-Weed Mountain Biking Costa Rica
36 Hours in Kitsbow: Petaluma to Marin
At Kitsbow we strive to fit it all in: work, family, and fun.
But when it feels like adventure is something others do, it's time to hit pause. Then eject.
Because adventure is just outside our door, maybe even a short train ride away. The key is to go.
Kitsbow Basics: Don’t Call it a Hat
Ever since former Bicycling magazine editor-in-chief, Bill Strickland, put bicyclists on notice with the hashtag #capsnothats, a movement has been bubbling online (and more importantly, off) to bring the cycling cap back to prominence. And while we have no problem with the trucker, flat-brimmed, or snapback varieties (in fact, they are COMING SOON), Kitsbow supports Mr. Strickland’s predilection to the traditional cycling cap. On and off the bike, it says to the world, “I’m a bike rider.” So show ‘em. Purchase here.
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Shop Profile: Studio Velo – Mill Valley, CA
For the better part of the last year, the full Kitsbow All Mountain collection has been available at Studio Velo in Mill Valley. From day one, Studio Velo was a natural fit with Kitsbow, as they share our obsession with getting the most out of every pedal stroke on every ride. From their carefully curated product selection and highly personalized levels of service, to the exclusive ride vacations presented by the shop, Studio Velo is a true cycling clothing destination, and the epicenter around great riding culture in California. We’re lucky to have them here in our own backyard, and [...]
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The Mind of an Obsessive: Charlie Cronk
I have always drawn; sketchbook after sketchbook, year after year. I distinctly remember, and perusals through the early drawing pads confirm an intrigue with sports attire and the function, graphics, and movement of it all. I’ll also say that as a kid I always wore, or desired to wear, pretty classic stuff: five-pocket jeans (Sears Tough Skins in Husky, not the more expensive, but desired Levi’s), crew neck sweatshirts, plaid shirts, flannel, wool (scratchy then, but worth the discomfort), a Barracuda-like little zip jacket, polo’s, Chuck’s and work boots. Sure there was the occasional nod to something else, which I [...]
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Verve Coffee: A Ritual for Obsessives
As you may have already heard, we have assembled some of most obsessive names in mountain biking to bring you the most obsessive contest in mountain biking. But the scope of the giveaway isn’t limited to just the trail world that we inhabit; we’ve reached out to other obsessive layers of our DNA, with particular regard to the inclinations of our founder Zander Nosler who is a lifelong coffee aficionado. In addition to finding zen on the trail, we knew that our Obsessives prize package also needed to include the means for finding zen at the bottom of a coffee [...]
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The Mind of an Obsessive
What does it mean to be obsessive? What drives the insistence on having the very best? We sat down with Zander Nosler — the founder behind Kitsbow, to pick his brain on the origins of obsessiveness; what it takes to create the perfect mountain biking short, and the very mindset of being ‘cursed’ with wanting to get the very most out of everything you touch. What does the word “obsessive” mean to you, and how does it apply to Kitsbow apparel?Though I’m not sure if I’m a product nerd because I’m a product designer, or product designer because I’m a [...]
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Why Merino Wool?
Kitsbow is not a “wool brand.” We don’t exist to extol the virtues of a single fabric, because it might be popular or sought-after. We are obsessed with finding the right tool for the job, in the right applications. And for over half our All Mountain Collection, Merino wool makes perfect sense. Riding every trail on the mountain entails periods of high exertion on long climbs, punctuated by chilly descents, sometimes separated by a trailside stop to take on nutrition or wait for a buddy. In pushing your body between hot and cold efforts, and through the pocketed microclimates found [...]
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Join The Obsessives – Kitsbow Mountain Bike Wear
It’s not just our mantra, not just a slogan behind which we’ve deemed fit to stand. We truly are obsessives. And we are proud to create mountain bike apparel for fellow obsessives. We believe that to be an obsessive, it takes more than just losing sleep over wheel diameters, head tube angles, or video upvotes. Neither kit nor cred counts you amongst its membership. To be an ‘obsessive,’ one must strive to get the most out of every ride experience. Quality is the theme behind everything we obsess over: from finding the most inspiring journeys and epic trails, to creating [...]
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Year One: Just the Beginning
It was only in the relatively short span of 365 days previous that we held our breath and threw the switch, sending our brand new website live and introducing our SASTAN Jersey and Soft Shell A/M Shorts to the mountain biking community. Over the course of the next 52 weeks, waves of press would come rolling in, which celebrated the arrival of a no-holds-barred approach to quality mountain biking apparel, while raving about the attention to detail on our shorts. Internally, we knew our subsequently launched Mixed Shell jacket was a home run, but what a thrill it was to [...]
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The Metaphor of a Startup
It's the story against which all other metaphors are made. The starting of a new business. The pushing of the big green button (or the throwing of a small red lever -- whichever visual you prefer). Well this isn't 'like' starting a new business, because we are starting a new business and its launch is every bit as monumental as any metaphorical implications could possibly suggest.
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