For much of February, our morning routine was very, well, routine. We’d roll up to the office, spread cream cheese on a bagel and get the coffee machine rumbling before heading over to Bikemag and our Twitter feeds to check on the latest “Escape BC” updates from the Union Production Company. The team’s four members were leaving a trail of tantalizing social media crumbs across some of the most spectacular roads, trails, and waterways found in British Columbia. Every morning, we’d ruminate on the thoughtful prose and fawn over the incredible photographs, all the while furiously taking notes on where [...]
It's winter in the wilderness of British Columbia. For months, the region's legendary trails go undisturbed by all but the supremely devout; exposed beneath skeletal forest canopies and enveloped by wet and cold. Hardly the most logical time to ride, however, for the ambitions of four cyclists, that's about to change. Meet the Union Production Company — a small creative expression and design outlet whose first major collaboration is one born out of love for riding and a well-worn camera lens, and the desire to show off the culture and rugged, photogenic beauty of Western BC from behind Canada's wintery curtain.