Ask anyone who rides and they’ll agree that cycling is an identity sport. From finding career satisfaction to fighting inner demons, we attest that choosing to ride and incorporating our bikes into daily life ultimately defines who we are. Learning from others who do the same is the driving inspiration behind our #whyMTB series. We’ve long been supporters of the National Intercollegiate Cycling Association, heralding the organization for championing a bright future for mountain biking. So for the third chapter of our ongoing #whyMTB video series, we sought out an individual at the top of the organization to learn about [...]
Mountain biking is a sport dependent on access. And that level of access is ultimately dependent on advocates for securing permission and the land managers who grant it. In our first chapter of #whyMTB, Ibis Cycles legend Scot Nicol articulated the distinct sense of joy and identity that cycling brings to our lives. But for the second chapter in this ongoing series, we wanted to step outside our circle, outside “the industry,” and maybe even a little bit outside our comfort zone to hear from a gatekeeper of that access. Our search for this perspective led us back to Kern [...]
The post #whyMTB Chapter 2: The Ranger (Mountain biking video) appeared first on Kitsbow.
Why do we ride? What does it mean to mountain bike? Simple questions really, but ones with a multitude of a subjective answers — easily as many as there are mountain bikers. The more we thought about this ourselves, casual discussions would turn into a late night in the office or a longer pause at the top of a local climb. If the individual exploration meant so much to us, why not ask our friends? Why not ask those who influence and inspire us to share their own stories? The “Meaning of Mountain Biking (“#whyMTB” for the sake of our [...]
GET IN ON THE ACTION
Be the first to know about new products (and when we offer mark-downs in the Last Chance Zone)