The #obsessives: Bruce Gordon


Kitsbow is proud to present the first video in our Obsessives series: a profile of old-school frame builder, Bruce Gordon.

Bruce Gordon, notorious, legendary, and stubborn, is part of a small group of early frame builders in the US who integrated his passion for artistic expression in his classic frames. Though recognized by cycling’s inner circle with a long list of accolades and best-in-show awards, Bruce has been living largely in the shadows, working away in his cavernous workshop in Petaluma, California. With Kitsbow Headquarters right around the corner from Bruce’s shop, we’ve had the pleasure of getting to know him, sharing our passion for craft, process, and design, and enjoying Bruce’s plentitude of good tales. If you’re in the market for a gravel grinder, touring bike, or a custom steel frame rig of any sort give Bruce a shout at


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