Verve Coffee Roasters: Obsessive about the Bean

by Nicholas Haig-Arack March 14, 2017

CQJ_4449

Verve came to be through the serendipitous union of surf, sweat and a love of life and living. Founders Ryan O’Donovan and Colby Barr first crossed paths as Chico College students. As they grew to know each other, they found their passions paralleled as they bonded over playing music, sharing an unusual obsession of architecture, and drinking coffee. These traits became essential in transforming life as they knew it.

In 2007, Verve Coffee Roasters opened its first location on 41st Ave in Santa Cruz, California. A location which offers up iconic surf spots, and invested locals. Colby and Ryan put their heart and soul into every inch of the cafe. “We just felt we were onto something, we wanted to create a great place, great coffee, and we hoped other people would get it,” said Colby. From pulling long shifts to being open on holidays, they set the standard for hard earned dedication to taste. Soon the vibe caught on and more opportunities arose. Today, Verve has ventured across California and is now open in cities from Los Angeles to San Francisco. At the root of it, Verve is a tradition, a ritual. Verve thinks highly of the compassionate interactions which bring it to life on a community level.

 

The post Verve Coffee Roasters: Obsessive about the Bean appeared first on Kitsbow.




Nicholas Haig-Arack
Nicholas Haig-Arack

Author



Leave a comment

Comments will be approved before showing up.


Also in Journal

Adventure...On us.
Adventure...On us.

by Mary Bardell August 01, 2018

We want to see what your 36-hour mountain, gravel, or even road adventure looks like, and we want to foot the bill.

Read More

Community, Cloud Forests, and Coffee: Jeff Kendall-Weed Mountain Biking Costa Rica
Community, Cloud Forests, and Coffee: Jeff Kendall-Weed Mountain Biking Costa Rica

by Mary Bardell July 30, 2018

Mountain biking is an incredible sport, but what really makes it special are the communities that form when riders and trails support one another. Costa Rica is a glowing example of this.

Read More

36 Hours in Kitsbow
36 Hours in Kitsbow

by Mary Bardell July 18, 2018

At Kitsbow we strive to fit it all in: work, family, and fun.

But when it feels like adventure is something others do, it's time to hit pause. Then eject.

Because adventure is just outside our door, maybe even a short train ride away. The key is to go.



Read More

GET IN ON THE ACTION

Be the first to know about new products (and when we offer mark-downs in the Last Chance Zone)