Verve came to be through the serendipitous union of surf, sweat and a love of life and living. Founders Ryan O’Donovan and Colby Barr first crossed paths as Chico College students. As they grew to know each other, they found their passions paralleled as they bonded over playing music, sharing an unusual obsession of architecture, and drinking coffee. These traits became essential in transforming life as they knew it.
In 2007, Verve Coffee Roasters opened its first location on 41st Ave in Santa Cruz, California. A location which offers up iconic surf spots, and invested locals. Colby and Ryan put their heart and soul into every inch of the cafe. “We just felt we were onto something, we wanted to create a great place, great coffee, and we hoped other people would get it,” said Colby. From pulling long shifts to being open on holidays, they set the standard for hard earned dedication to taste. Soon the vibe caught on and more opportunities arose. Today, Verve has ventured across California and is now open in cities from Los Angeles to San Francisco. At the root of it, Verve is a tradition, a ritual. Verve thinks highly of the compassionate interactions which bring it to life on a community level.