#Wornin

by Horacio January 15, 2015

Zander Nosler, Founder of Kitsbow Mountain Bike Wear shares his unique perspective on quality and products standing the test of time.

There are a few products in my life (mostly in the #EveryDayCarry genre) that have just gotten better with age. My iPhone, my pocket knife, and my denim. Yeah, that’s right, my iphone. I’m pretty careful with that ridiculously useful piece of tech, but I don’t put it in a case, either. And the iPhone 5 is the first iPhone that took a patina of use with some grace. For that reason, it’s my favorite iPhone they’ve designed. Minor cracks on the back glass, a good ding on a corner and lots of burnishing on the edges gave it character, but also made it mine.

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Same thing with my pocket knife, but that relationship goes a little deeper. Yes, it’s picking up some patina from knocking about on the outside of my pocket but I take a lot of pleasure from maintaining it’s edge with a set of Japanese whetstones. So, compared to factory-new, the blade actually cuts better and shows the careful wear of my efforts to keep it sharp. It’s a little badge of honor because, you know, it looks pretty pro!

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And then there’s denim. Nothing competes with denim for the slow, personal process of indigo leaving cotton to leave behind a wearer’s “print” in one’s pants. It’s so slow, and so personal, when they finally become too ratty to wear any more, it’s almost like saying goodbye to a good friend.

SO maybe as a sort of design therapy, we introduce Kitsbow 5-Pocket Denim. With two certified denim-heads on our team, you can believe we sweat the details on these, and we’re quite proud of the result. Sure, there’s more exotic denim out there for making your fingernails blue, or more esoteric reinterpretations of what 5-pocket can be, but these were made to be just right for when you throw a leg over your bike for that spontaneous rip to the park with your kid, to meet a friend, or hit the jump line behind the office.

The material it self has a little stretch and a bit of Cordura to move with you while pedaling but stand up to the abuse of the occasional get-off. Clever, subtle articulation at the knee improves mobility without screaming “look at me! I’m denim for riding a bike! And upgraded features like a Riri slider-snap and finer finishing on the waistband and crotch-gusset extend the life of the areas that see abuse.

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