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Icon Shirt Relaxed Athletic Fit

The Icon Shirt Relaxed Athletic Fit is the result of an eight year quest to create the most versatile and best fitting outdoor shirt we could imagine.

The Pendleton® wool fabric is both soft and tough; and regulates temperature naturally, maximizing comfort as conditions change, making it perfect for traveling light.

We've designed the Relaxed Athletic Fit as an ideal Shirt-jacket fit. Cut with just enough room in the shoulders and chest for layering, while allowing for excellent range of motion and a moderately tailored look.

If you normally wear a Signature Fit, consider adding a Relaxed Athletic Fit to your lineup for use as a perfect outer-layer shirt or light jacket.

Note: When you place your order today you will wait about 2 weeks for your Icon to ship, sometimes longer for certain fabrics. Why? Because we're committed to making the best US-made premium flannels; and because we make them ourselves our Icon Shirts are made with greater precision, greater care, and to higher standards than ever before. We stay in touch by email, and your purchase date determines your place in line.

Made To Order, Less Waste™ simply means minimizing waste — by making only what is needed — and maximizing our flexibility to offer customers more choices, more colors, sizes and fits.

More choices, premium quality gear and the commitment of less waste, sounds pretty great, right? The trade-off is that it takes longer for us to make, but you get exactly what you want, and we never make apparel that isn’t wanted.

Curious to know more? Give a listen to this podcast

What do the different purchase options mean?

Add to Cart: Your gear will ship today, or no later than the next business day.

Make Mine: When you buy it, we'll make it! Production times vary by product (and are constantly changing).

Make Mine, Pre-Order: Kitsbow sometimes offers pre-orders for products we know will be in high demand. Pre-orders secure your place at the front of the line.

Have questions about your order? Please email us at
  • Chamfered pocket flaps and cuffs
  • Cuff openings designed to accommodate a watch
  • Schoeller®-shape 3XDRY shoulder and elbow patches for water and abrasion resistance
  • Pocket slot for securing eyewear
  • On-the-go Snaps
  • Articulated shoulder vents for greater mobility
  • Added reflectivity for night safety
  • Sewn in the USA (Old Fort, NC)



Inches S M L XL XXL
Chest 43 46 49 52 55
Sleeve Length** 25.25
Length 28.13 28.86 29.63 30.34 31.13
Centimeters S M L XL XXL
Chest 109.2 116.8 124.5 132.1 139.7
Sleeve Length** 64.14 66.4 68 69.44 71.12
Length 71.5 73.3 75.3 77.1 79.1

Measurements provided are garment measurements. 
**Sleeve length is measured from the shoulder seam to the end of the cuff. 

**Comparing to your other icons? Contact us at with any questions.



Our crew often rides hard and we are here for you when things go awry. If you crash and trash your Kitsbow, get in touch with us.

If it can be repaired, we'll do that for a reasonable charge. If it can't be repaired (if you were really ripping it), we'll figure out a way to get you back on your bike wearing Kitsbow anyway. Just get in touch. The same policy applies to typical wear and tear: we'll repair it for a reasonable charge (if it can be repaired) or get you back into Kitsbow some other way if it cannot be repaired.


Customer Reviews
4.8 Based on 37 Reviews
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United States United States
  • If a garment, please rate the size. Runs SmallSlightly SmallTrue to SizeSlightly LargeRuns Large
Great shirt.

Color is awesome. Fit is great. A bit thinner material than I expected. Perfect for cycling.

Brandal G.
United States United States
  • If a garment, please rate the size. Runs SmallSlightly SmallTrue to SizeSlightly LargeRuns Large
Best shirt I own!!! (And I own a lot)

So many compliments (“sexy AF” are just a few.) Wool Just looks “next level”! Super functional and comfortable. I previously purchased the “original” ICON, and I will not lie, it’s a little tight, even in the XL (and I cannot bring my 5’11” 215 lb self to buy the XXL). I ordered the “relaxed fit” in L and it fits perfect (thank the Lord).

Don K.
Canada Canada
  • If a garment, please rate the size. Runs SmallSlightly SmallTrue to SizeSlightly LargeRuns Large
Promises Kept

Kitsbow makes a lot of promises in the copy that describes their Icon wool shirt. In an age where truth is a scarce commodity, it is very refreshing to discover someone who is transparent and tells the truth. They warned that demand was unexpectedly high when I submitted my order and that it would take longer than normal to deliver but that I wouldn’t be disappointed. That was true. After wearing it for a few weeks, Ive kind of forgotten about the wait. They said they try to make the best fitting shirt possible. That was true. They glowingly described the Pendleton wool fabric as soft and tough. Yep, that’s true. It is my extremely good fortune that the relaxed athletic fit option results in a shirt that fits like it was made for me by a tailor. I’ve never had a shirt that fits this well. It might not be important to everyone, but I feel good knowing that the choice of this shirt is directly tied to some good folks in Old Fort being able to earn a decent wage and make a living doing something that can be proud of. The quality of cutting and sewing and construction of this shirt is beyond expectation. Would it be extravagant to try to make room in the closet for a second one?

Rick G.
United States United States
  • If a garment, please rate the size. Runs SmallSlightly SmallTrue to SizeSlightly LargeRuns Large
Black Balsam Relaxed Fit

I thiink this Icon is even better than the one I bought a year of so ago. The fabric seems a little thinner and the relaxed fit is great. Can't really afford to keep buying these shirts but the temptatiion is always there. Even though it took awhile for the shirt to be produced it was well worth the wait.

United States United States
  • If a garment, please rate the size. Runs SmallSlightly SmallTrue to SizeSlightly LargeRuns Large
Greatest gift

My dad loves his new shirt. He thinks it’s one of the most comfortable shirts he owns!