Kitsbow Ambassadors



Petaluma, California


Yuri grew up on a farm in Petaluma, California without a television, which meant spending plenty of time outdoors roaming the hills looking for adventure when he wasn’t doing ranch chores. After a successful collegiate career playing lacrosse for UC Berkeley, and armed with a degree in American Literature, Yuri discovered the joys of mountain biking while teaching English at a prep school in Pennsylvania.  A former two-time solo winner of the 24-Hours of Adrenaline and 9th place finisher at the 2006 24-Hour World Championships, Yuri charged to the Flint Hills of Kansas in 2013 and the Dirty Kanza 200. Considered by many to be the toughest gravel race in the world, he placed 1st in 2015. When he’s not racing his bike and working for GU Energy Labs as Community Dev Manager, Yuri spends as much time seeking the path less traveled with his wife, Vanessa, and large Rhodesian Ridgeback, Kingston.



Kentfield, California


Jeff was raised in the Loma Prieta area above Santa Cruz, California, just beside the Soquel Demonstration Forest. He grew up riding and racing BMX in the late 90s and began racing downhill in 2002. This soon led to Jeff’s full-fledged addiction to mountain biking during his first week of university at Cal Poly. Now, many years later, he and his wife live in Marin County, where he manages International Sales at Wilderness Trail Bikes (WTB).  On any given weekend you’ll likely find them both enjoying the trails together, as mountain biking has become not only a passion and a career, but a complete lifestyle.



Tucson, Arizona


As Co-Founder/Chef at The Cyclist’s Menu, Zander has been crafting a unique life journey enriched by bikes, beer, coffee, life-changing conversation, and free-range adventures in the mountains. In 2004, Zander headed west for Montana and has never looked back. He's spent time managing a cattle ranch, two years in Alaska, a couple in Idaho and many more with a knife in his hand, cooking for cyclists around the world. His path as a freelance chef and cyclist has brought him in so many beautiful directions. You'll find Z at Gravel Camp in Arizona, Road Camp in Mallorca, or in the kitchen. 



Tucson, Arizona


RESIDES: Tucson, Arizona

Heidi, Co-Founder/Director at The Cyclist's Menu, spends her life doing what she loves most: cooking delicious food w/ Chef Z, physically pushing her body to the limit, and encouraging others to do the same. A Colorado girl born & raised, she spent her younger years on the lacrosse field, ski slopes, and running up many of Colorado’s 14,000-foot peaks. She discovered her love for riding dirt during college days at the University of Montana, which led her straight into 5 years of guiding mountain bikes on Moab's rugged trails. After 7 years of passionately racing professionally on mountain bikes, off-road triathlon & trail marathon running, she & Zander discovered endurance gravel riding and that's when The Cyclist's Menu was born!



Moab, Utah


Mark grew up in Windsor, Connecticut and bought his first mountain bike, a 1984 Rockhopper, with money he earned picking shade tobacco. Seriously. It was love at first sight. He left the east coast with a business degree and a yearning for the larger mountains and open spaces of the west. For ten years he called Crested Butte, Colorado home. He met his wife Ashley there, and together they moved to the mecca of Moab, Utah. They’ve been running Western Spirit Cycling, which just last year celebrated the company’s 25th anniversary. Besides managing trips from Mexico to Canada and running the Outerbike demo events, Mark spends his spare time chasing around his son Kip and the 25 guides that seem to be half his age now. Mark is fond of stage races, bourbon & ginger, and heirloom tomatoes.  He can usually be found on some backcountry epic or puttering in the garden.



Park City, Utah


Wes started racing mountain and road bikes in central Pennsylvania at age 14. He raced in college at Lees-McRae for five years with world-class athletes which led him to a career in active travel. As a former ski patrol Field Marketer for Clif Bar, Wes is currently a photographer and guide for Western Spirit Cycling Adventures with some pretty manageable life goals: “I want to see, meet, and do as much as possible in this world.” Now in his ninth year of guiding bike tours, he has pedaled, paddled, and trekked his way through Patagonia, Nepal, Rwanda, Greenland, Iceland, Greece, Turkey, Australia, and many places in between.


Santa Rosa, California


Born deep in the woods and raised on the mean streets of Santa Rosa, Nicholas Haig-Arack found freedom in the rolling hills and mountains of Northern California and kinship in its cycling community. After taking the long way to a BA in Creative Writing from San Francisco State, Nicholas returned to his roots to pursue his passions. As a professional writer and artist he is deeply influenced by DIY culture. He is one of the founding members of SCUMB, a roving band of BBQ-loving mountain bicyclists and outsiders. He currently lives in Santa Rosa with a woodworker, two dirty dogs, and a three-legged cat.



Portland, Oregon


The seeds for Dylan’s life-long passion for bikes and cycling were planted growing up in Michigan. His continuing quest to live the cycling life brought him to Portland, Oregon about ten years ago to fulfill the dream of finding work within the bicycle industry, and to be part of a larger cycling community. Going to school for design, with a minor in photography, it didn’t take long for VanWeelden to combine his passion of always looking to combine the beauty of art with cycling. These days Dylan can be found talking trash and laughing hard at the trailhead or romping around with his camera and dog in tow.



Whitefish, Montana


A self-proclaimed “funmonger of the mountains”, Pete hails from Whitefish, Montana, where the riding starts right out his front door. When he’s not exploring the ribbons of singletrack or winding roads which carve the way to Glacier National Park, he chases around his two daughters and three chickens. Married to a beautiful and talented carpenter, Pete’s hands are of a much smoother sort, working as a designer in the outdoor industry ( He’s an award-winning illustrator, artist and armchair writer. As a founder of Montana’s ‘Cino’ vintage cycling movement (, he has a soft spot for steel. With a knack for detail, it’s no surprise that Kitsbow caught his eye. His life is a gumbo mix of design, cycling and adventure, spiced nicely with a handful of good buddies on low simmer.



Sebastopol, California


‘Mig’ bought his first mountain bike in 1988 as a graduation present. “My Specialized Stumpjumper was my transition from a lifetime of team sports; I sold my car and used my bike to commute during the week, and put on knobbies for weekend adventures.” After graduating from Humboldt State with a BA in Spanish, Mig began his teaching career while racing with Gianni, Ibis, then SoulCraft bikes. As the founder of the Grasshopper Adventure Series, he still finds time to coach the local high school mtb team and spend time with his 3 rad kids in Sonoma County, California.



Lafayette, California


Marshall Eames is an outdoor enthusiast that loves using mountain bikes as a way to express his preferred form of movement. The thrill he experiences while gliding over any given terrain is the feeling he hunts for in every activity he attempts. Having an early childhood dream and the help of good friends, he rides and races mountain bikes professionally. When he isn’t on his bike he is either working odd jobs, wrenching on bikes, dancing, or just having a good giggle. Also known as #endurojesus, he is well known for generating smiles in every situation. Marshall loves to put his body and mind through the wringer in any physical activity. He loves the everyday adventure of staying fit and achieving balance through out all aspects of life.


Marc O'Brien

Whitefish, MT


Is a photo-adverturer based out of Whitefish, Montana. He gravitates towards the more epic, wild backcountry rides, but also loves berms, jumps, bike and park laps. Racing BMX as a kid in SLC, he was quickly drawn to the freedom and thrill riding trails. His first mountain bike was a Bridgestone MB3 with biopace chainrings and suntour thumb shifters. On his first mountain bike road trip back in '87 with his older sister, he road what was then the "Slick Rock Motorcycle Trail" and saw just one other rider the entire day. A great memory and one forever etched as a chainring scar on his thigh from one of those lovely sand traps.


Be the first to know about new products, great discounts, and where the Kitsbow Vanbassadors are headed next.