Kitsbow Ambassadors



Petaluma, California


Yuri grew up on a farm in Petaluma, California without a television, which meant spending plenty of time outdoors roaming the hills looking for adventure when he wasn’t doing ranch chores. After a successful collegiate career playing lacrosse for UC Berkeley, and armed with a degree in American Literature, Yuri discovered the joys of mountain biking while teaching English at a prep school in Pennsylvania.  A former two-time solo winner of the 24-Hours of Adrenaline and 9th place finisher at the 2006 24-Hour World Championships, Yuri charged to the Flint Hills of Kansas in 2013 and the Dirty Kanza 200. Considered by many to be the toughest gravel race in the world, he placed 1st in 2015. When he’s not racing his bike and working for GU Energy Labs as Community Dev Manager, Yuri spends as much time seeking the path less traveled with his wife, Vanessa, and large Rhodesian Ridgeback, Kingston.



Missoula, Montana


Sam competed in his first mountain bike race at the age of 13. At the age of 18, he earned a spot on the World Championship Cycling Team and was invited to part in the USA Cycling U23 development program, clearing the path to National and World Cup circuits and eventually a pro contract with the Subaru Gary Fisher team. Over the course of his professional career, Sam has been a 10-time World Championship team member, Elite National Champion, U23 National Champion and placed 15th in the 2012 Olympics. Sam now focuses on mentoring young cyclists, jumping into fun races, and setting out on grand adventures.  Whether it’s on a bike, skis, motorcycle, or his feet, Sam has always loved pushing limits and seeing what is around the next corner or over the next ridge.



Kentfield, California


Jeff was raised in the Loma Prieta area above Santa Cruz, California, just beside the Soquel Demonstration Forest. He grew up riding and racing BMX in the late 90s and began racing downhill in 2002. This soon led to Jeff’s full-fledged addiction to mountain biking during his first week of university at Cal Poly. Now, many years later, he and his wife live in Marin County, where he manages International Sales at Wilderness Trail Bikes (WTB).  On any given weekend you’ll likely find them both enjoying the trails together, as mountain biking has become not only a passion and a career, but a complete lifestyle.



Longmont, Colorado


Co-Founder/Chef at The Cyclist’s Menu; a lover of bikes, beer, coffee, life-changing conversation and adventures in the mountains. Zander has been crafting his journey in life for 31 years. It started in the State of New York, where his family lived about an hour north of NYC. In 2004, Zander headed west for Montana and has never looked back. Time spent managing a cattle ranch with his best friend, two years in Alaska, a couple in Idaho and many more spent with a knife in his hand, cooking for cyclists around the world. His path as a freelance chef and cyclist has brought him in so many beautiful directions. Whether he’s wearing a Geysers Jersey on the dirt roads of Colorado or an Icon shirt while starting a fire for an evening’s dinner, Zander always has a story from the road.



Longmont, Colorado


A Colorado girl born and raised, Heidi spends her life doing what she loves most: cooking delicious food, physically pushing her body to the limit, and encouraging others to do the same. In her younger years she spent her time on the lacrosse field, ski slopes, and running up many of Colorado’s 14,000-foot peaks.  College days at the University of Montana were very productive (clearly) as she discovered how fun it was to ride her bike.  After college, her mountain bike led her further south and Moab, Utah became home for 5 years. Professionally racing her mountain bike, off-road triathlon, and running trail marathons for the past 7 years has given her the tools to chase down a few new goals: endurance cycling & running coaching. As co-founder of the Cyclist’s Menu, a multi-day adventurous food & cycling camp, Heidi has the time of her life spreading her love of cycling to many different people.



Moab, Utah


Mark grew up in Windsor, Connecticut and bought his first mountain bike, a 1984 Rockhopper, with money he earned picking shade tobacco. Seriously. It was love at first sight. He left the east coast with a business degree and a yearning for the larger mountains and open spaces of the west. For ten years he called Crested Butte, Colorado home. He met his wife Ashley there, and together they moved to the mecca of Moab, Utah. They’ve been running Western Spirit Cycling, which just last year celebrated the company’s 25th anniversary. Besides managing trips from Mexico to Canada and running the Outerbike demo events, Mark spends his spare time chasing around his son Kip and the 25 guides that seem to be half his age now. Mark is fond of stage races, bourbon & ginger, and heirloom tomatoes.  He can usually be found on some backcountry epic or puttering in the garden.



Park City, Utah


Wes started racing mountain and road bikes in central Pennsylvania at age 14. He raced in college at Lees-McRae for five years with world-class athletes which led him to a career in active travel. As a former ski patrol Field Marketer for Clif Bar, Wes is currently a photographer and guide for Western Spirit Cycling Adventures with some pretty manageable life goals: “I want to see, meet, and do as much as possible in this world.” Now in his ninth year of guiding bike tours, he has pedaled, paddled, and trekked his way through Patagonia, Nepal, Rwanda, Greenland, Iceland, Greece, Turkey, Australia, and many places in between.



Santa Rosa, California


Born deep in the woods and raised on the mean streets of Santa Rosa, Nicholas Haig-Arack found freedom in the rolling hills and mountains of Northern California and kinship in its cycling community. After taking the long way to a BA in Creative Writing from San Francisco State, Nicholas returned to his roots to pursue his passions. As a professional writer and artist he is deeply influenced by DIY culture and the ethos of punk. He is one of the founding members of SCUMB, a roving band of BBQ-loving mountain bicyclists and outsiders. He currently lives in Santa Rosa with a woodworker, two dirty dogs, and a three-legged cat.



Breckenridge, Colorado


Jake was born and raised in the dairy land of the country: Madison, Wisconsin. He raced all through high school and college as a lightweight rower. After graduating college with a degree in exercise physiology, he began coaching endurance athletes in Colorado Springs, Colorado. Jake rides anything he can get his hands on and loves wrenching on bikes. With his large handlebar mustache you will likely spot him around the country, providing event and race support for the outdoor industry through his company, Adventure Seekers LLC. Make sure if you see him to stop by and say hi; he has an open door policy and plenty of refreshments for everyone.



Portland, Oregon


The seeds for Dylan’s life-long passion for bikes and cycling were planted growing up in Michigan. His continuing quest to live the cycling life brought him to Portland, Oregon about ten years ago to fulfill the dream of finding work within the bicycle industry, and to be part of a larger cycling community. Going to school for design, with a minor in photography, it didn’t take long for VanWeelden to combine his passion of always looking to combine the beauty of art with cycling. These days Dylan can be found talking trash and laughing hard at the trailhead or romping around with his camera and dog in tow.



Whitefish, Montana


A self-proclaimed “funmonger of the mountains”, Pete hails from Whitefish, Montana, where the riding starts right out his front door. When he’s not exploring the ribbons of singletrack or winding roads which carve the way to Glacier National Park, he chases around his two daughters and three chickens. Married to a beautiful and talented carpenter, Pete’s hands are of a much smoother sort, working as a designer in the outdoor industry ( He’s an award-winning illustrator, artist and armchair writer. As a founder of Montana’s ‘Cino’ vintage cycling movement (, he has a soft spot for steel. With a knack for detail, it’s no surprise that Kitsbow caught his eye. His life is a gumbo mix of design, cycling and adventure, spiced nicely with a handful of good buddies on low simmer.



Sebastopol, California


‘Mig’ bought his first mountain bike in 1988 as a graduation present. “My Specialized Stumpjumper was my transition from a lifetime of team sports; I sold my car and used my bike to commute during the week, and put on knobbies for weekend adventures.” After graduating from Humboldt State with a BA in Spanish, Mig began his teaching career while racing with Gianni, Ibis, then SoulCraft bikes. As the founder of the Grasshopper Adventure Series, he still finds time to coach the local high school mtb team and spend time with his 3 rad kids in Sonoma County, California.



Lafayette, California


Marshall Eames is an outdoor enthusiast that loves using mountain bikes as a way to express his preferred form of movement. The thrill he experiences while gliding over any given terrain is the feeling he hunts for in every activity he attempts. Having an early childhood dream and the help of good friends, he rides and races mountain bikes professionally. When he isn’t on his bike he is either working odd jobs, wrenching on bikes, dancing, or just having a good giggle. Also known as #endurojesus, he is well known for generating smiles in every situation. Marshall loves to put his body and mind through the wringer in any physical activity. He loves the everyday adventure of staying fit and achieving balance through out all aspects of life.




Kitsbow Van, Anywhere at any given time


Lani is always up for an adventure, especially when it comes to human-powered recreation. Born and raised in Vail, Colorado, it is the mountains and wild landscapes that inspire her. Lani’s appreciation for two wheels grew from the many summers she spent bike touring around Colorado with her dad. After attending Middlebury College in Vermont as a collegiate Nordic racer, she hung up her skinny skis, tried mountain biking and hasn’t looked back. Passionate about the outdoors, she sought out jobs that either worked to protect the environment or that allowed her to share her passion for the outdoors. Her time working for IMBA showed her how diverse and spectacular this country is, and left her eager to continue exploring with her bike. Lani and partner-in-crime Jordan have spent the past two years working with communities all over the country helping to develop sustainable trails through outreach and education, as the IMBA Trail Care Crew. They had the opportunity to work in nearly every state, helping to educate nearly 90 bike clubs and have worked with all types of land agencies. This experience left them inspired to continue sharing their passion for cycling and connecting with riding communities throughout the West and Pacific Northwest with Kitsbow.



Kitsbow Van, Anywhere USA


Jordan has been coaxed into a life of cycling-based adventure after spending much of his youth engaged in local mountain and road events around the Midwest. Growing up with limited trail opportunities and minimal access to open space, he headed west in search of adventure, community, and wide open mountain landscapes. After earning his bachelor’s degree in environmental studies at Western State Colorado University, he became involved with Dave Wiens and the Gunnison Trails Organization. Jordan pursued his love for trails and helped to grow the local mountain bike community by volunteering with local organizations. After completing his education, he served as Tech Editor for Mountain Flyer magazine and, then took on the marketing manager position with Club Ride. He enjoys any race with two wheels, from the Colorado Trail Race to Enduro races and 12-hour downhills. In his free time Jordan can be found looking for the rowdiest downhill trails, drinking the darkest beer he can find, or wandering wherever he can… in the Kitsbow van, of course.

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