This is hands down the most comfortable shirt I own. Perfect fit and feel. Haven’t tried it on the bike yet, but wearing around town has had me telling everyone who asks where I got it. Exchanged the OG icon for the merino after realizing it wasn’t the one for me. Exchange was hassle free and customer service couldn’t have been nicer. Thanks Kitsbow, it’s worth every penny!

$200+ for a shirt? You bet its worth it, this shirt rules. Kitsbow has paid so much attention to detail. I wear this everywhere, for every activity, and it shows no wear. It fits perfect. Why buy multiple other shirts when you can buy just one (Ok, two. The non-merino Icon shirt as well) from Kitsbow?

I bought two. Will purchase more soon . Best shirt I’ve ever owned. Have worn it mountain biking and out in the town. Paired with the escalator Merino Henley it’s the perfect combination!

It took a while to get my Icon but it was worth the wait. It wasn’t cheap but it is worth every penny. I own several Pendleton shirts and really love them. I hiked all through the redwood forests of Humboldt County CA in a board shirt and it is still hanging in my closet. I’ve sort of thought about mountain biking in them but while the woolen fabric is great, the design and fit wasn’t optimal for riding. The genius of this shirt is superior design and great materials. The snap closures are key, much better than buttons and subtly color coordinated (not Pearl). The gussets mean that the sleeves which fall perfectly while standing, do not become too short reaching for the grips. The length is perfect untucked. Finally the fabric is notable. This is a mid weight wool, and a bit more of a denser, harder weave, less napped than my other Pendleton’s. It seems a little heavier than a board shirt. The plaid is a more contemporary take on the traditional Pendleton plaid. Couldn’t be more pleased. Already have had compliments the first wear! Thank you!