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  • The true original, optimized for rugged outdoor adventures. For our Limited Edition Icons, please see our Fog, Warren Blue, and Lichen.


    • Durable
    • Wicking
    • Lifestyle
    • Cold Climate
    • Mild Climate
    • Damp Climate
    • All Mountain
    • Tailored Fit
Mendo Blue
Sedona Ombre

The Icon Shirt

Our second iteration of the Icon shirt is a thoroughly modern take on a classic. Built function-first for life on two wheels, featuring improved articulated shoulder vents, stretch gussets, subtle reflective hits, bigger cuff openings, larger Schoeller®-shape 3XDRY abrasion panels, and the signature natural benefits of authentic American Pendleton wool. Hand-sewn in Oakland, CA. Constructed for a lifetime of adventure.

Fabrication & Features

  • Chamfered pocket flaps and cuffs
  • Schoeller®-shape 3XDRY patches on shoulders and elbows shapes:
  • NEW Increased opening of cuffs to accommodate a watch
  • NEW Improved coverage of patches
  • NEW Improved articulation of shoulder vents (and made sure they don’t pooch out)
  • NEW Added reflectivity for night safety
  • Sewn in the USA (California)

Model is 6', weighs 160lbs with a 40in. chest. Size medium, color Flatiron Russet



"I first bought the Kitsbow Icon in 2014 and out of all my apparel, both on and off the bike, it’s become a staple. As soon as the temps drop, it becomes my go-to mountain bike or bike touring jacket. I’ve taken spills, experienced thrills and everything in between with it...My point is, the Kitsbow Icon is the best flannel I’ve ever owned and there’s nothing I’d change about it."

The Best Flannel Ever Is Back In Stock At Kitsbow
The Radavist
Read the full review.

"Trust me, I’m not one to recommend a riding shirt that costs $195 unless it’s good. Really good. Hand on heart, I wore the Pendleton wool Icon every day for 9 weeks solid – often at high altitude – in Ecuador and Peru. I washed in once… and it still looks absolutely brand new. I’m a creature of habit; the Icon has become my go to shirt, whether on tour, riding trails, or in a coffee shop. "

BIKEPACKING Gear That Lasts: A Gift Guide
Read the full review.

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