The Icon Shirt - hidden

26 Reviews
  • The Icon Shirt from Kitsbow is our take on a classic.


    • Lifestyle
    • Mild Climate
    • Cold Climate
    • Durable

NOTE: We've improved and replaced this product with the introduction of THE ICON V2.

NOTE: Because this product is in the Last Chance Zone, it cannot be returned or exchanged for any reason.

The Original Icon Shirt

See the New Icon

The Icon Shirt from Kitsbow is our take on a classic. Hand sewn in the SF Bay Area, it blends the natural performance and authentic heritage of Pendleton wool with the technical properties of Schoeller 3X Dry panels.

Fabrication & Features

  • Made from Pendleton Wool woven in Washougal, Washington
  • Our articulated sleeves and cuffs create an adapted fit ready for riding
  • Classic men’s-wear styling
  • Perforated stretch gussets at shoulders for increased mobility and ventilation both on and off the bike
  • Laser cut 3X Dry Schoeller panels strategically placed over shoulders and elbows for abrasion resistance, where the trail occasionally says “hello”
  • Leather label with hand-branded logo
  • Made in the USA


"Going on a brisk bike ride down to your local brewery? Be sure to don this ultra modern and super slick update on the flannel. Built with tradition from Pendleton wool and dragged into the modern era with abrasion-resistant Schoeller 3X dry panels located over the shoulders and elbows to limit the damage from any meetings with the pavement after a few too many brewskis."

Best High-Tech Pieces to Add to Your Closet This Fall
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"This might look like any old flannel button-up, but it’s actually a finely crafted, highly technical, and seriously cozy long-sleeve jersey. The worsted flannel wool crafted by Pendleton is, at once, soft enough to wear next-to-skin but so insulating that I’ve donned it, over a midweight baselayer, in full winter conditions. It’s also surprisingly breathable, as with all good wool, as well as warm even when wet. It’s tailored trim so there’s no excess fabric to flop around in the wind, and the sleeves are long for the riding position."

Aaron Gulley
Outside Online
Read the full review.

Customer Reviews

5 Based on 26 Reviews
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Erik A.

New winter riding go-to.

Well made shirt with a ton of subtle details that set it apart from other cycling specific button downs. WARM!!! BREATHABLE!!! This is the ultimate winter layering piece. This shirt is well worth every penny, buy it while you can.

John m.


Sizes match true, also fits the description

Virginia S.

Surprisingly comfortable for the weight

So when I first opened this shirt I thought there was no way it'd breathe and be comfortable - the material just seemed on the thick side. Turns out it's both - I haven't ridden it hard in warmer weather yet but it does a great job when it's cool, providing insulation and some wind blocking without overheating. I'm a fan!


Burn all your other flannels

There is only one flannel in this world. It’s this one. Buy one, wear it everywhere. Ride in it, work in the yard in it, drink beers in it, nap in it, get arrested in it, whatever you’re into. Just wear it for a long time. Then take it off and prepare for withdraws. You’ll be searching for the Kitsbow support group to cope with your separation anxiety. Need more convincing? Didn’t think so.


My all time favorite

This shirt is awesome. I am ordering another one as I wear this one all the time. So versatile, durable and comfortable. Normally I am an Xl I am a XXL in this one.


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