Just received my second Icon shirt. The first continues to serve me well on and off the bike - super durable and comfortable. I went with Mendo blue this time - looks incredible. The details are super nice. The fit is perfect. 5'8" 145lbs...small fits like it was tailor made just for me. The made to order thing took a little longer but decently close to estimated time.

This may be less of a review and more of a love letter to the good folks at Kitsbow. I have been a cyclist since the 1980s, when I was a kid, riding BMX bikes on the trail, track and road. I became a "mountain biker" in 1992 when I purchased my first full rigid Trek Antelope second hand. I dropped the term mountain and just became a "cyclist" when I added a road bike to my arsenal after having kids and when time became compromised. Relative to my age and as a cyclist and avid music fan, my style was galvanized in the 1990s. I appreciate quality, durability and fashionable style. Enter Kitsbow... ...I own several pieces across the Kitsbow line. I have embraced the Kitsbow brand as "my brand" because they design, create and sell the exact type of product I look for. Their pieces are attractive to me, serve the purpose of a quality garment on and off the bike and they are indestructible. Kitsbow does not just make clothing. Kitsbow provides equipment that enhances your experience...whether that experience is climbing and then bombing a mountain trail, an after ride beer at your local pub or heading out for dinner with your spouse. With all that said, if I could only own one piece, it would be the Kitsbow Icon! This may be the most versatile piece of clothing you will ever own. I wear my Icon almost everyday, on and off the bike. I live in the Pacific NW and wear it year-round. The detail paid to this piece is remarkable. This is no run-of-the-mill flannel shirt. This is an on-and-off-the-bike indestructible cloak of style. On the bike, it stretches, moves and breathes. On all but the warmest of days, I often start my rides wearing my Icon, shed it mid-mountain and pull it back on as I descend. There are ventilated slots in the shoulders and a nice integrated glasses spot in one of the front pockets. The shoulders and elbows have patches that enhance durability. Off the bike, I wear my Icon out on the town just about 90% of the time. I have been complemented on my Icon and/or asked where I purchased it more times than I can count. I must admit, I own (many) more than one Icon but you can wear this shirt over and over and over and it just never gets dirty/smelly. I am sure there are washing instructions but I can't tell you what they are. The color ways offered hit the mark and perfectly mesh with my style. I have never tried anything but the (original) "Signature" fit but the "Athletic" fit is intriguing. Know this: if you find a color way you like, pull the trigger bc they sell out fast! Bottom line: This is THE BEST clothing item I have ever purchased. Take my car, my iPhone or my television set but just leave me my bike and my Icon. Buy this shirt and then another and another. CHEERS KITSBOW!!

The Icon shirt is beautifully made, warm, comfortable, and my son wears it constantly. He washes it and as soon as it’s ready, puts it right back on again. What a fantastic purchase!

This is highly rated to the point that it makes you question whether it can live up to expectations. It does. Its a no brainer purchase. Its the right weight and thickness, quality material, and the marketing emails from Kitsbow are even worth getting. Will have this for many years. Glad to have discovered it.

This shirt is just all that and a bag of chips. They are not cheap but completely worth it. I'd rather one awesome shirt than two meh shirts. Really outstanding service as well. My sizing was a little tricky and I got a personal call and we got a measuring tape out to make sure I got the right size. Worth every penny!!